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Kathryn karnos eaton (kate) is a clinical assistant professor in the w p carey school of business she received her doctorate in business administration and marketing, as well as her undergraduate degrees in finance and management, with an international business certificate, from the wp carey. Mkt-theory: persuasion - mcguire by stephan dahl published 27/02/2012 updated february 27, 2012 the fundamental purpose of (marketing) communication is persuading people, and therefore many researchers have tried to come up with a comprehensive theory to explain the complex process of persuasion. Eighteen-chapter version, balanced coverage of traditional and contemporary theory with emphases on marketing metrics and decision making read a sample chapter. International marketing (mkt 405) international marketing (mkt 405) journal of marketing theory and practice 2016 authors: stephanie gillison, william northington, phd.
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